St. Louis Fed  |   Economic Research  |   EconDISC®  |   FRED®  |   GeoFRED®  |   ALFRED®  |   CASSIDI®  |   FRASER®  |   Liber8®  |   APIs  |   Fed System Help 
Logo: Economic Research, Federal Reserve Bank of St. Louis
 
Employment  |   Seminars  |   Monetary Aggregates  |   Tracking the Recession  
Search | View by Year | View by Category | View by Author | View by JEL Code

"Strategic Online-Banking Adoption"
by Roberto Fuentes, Rubén Hernández-Murillo, and Gerard Llobet

In this paper we study the determinants of banks' decision to adopt a transactional website for their customers. Using a panel of commercial banks in the United States for the period 2003-2006, we show that although bank-specific characteristics are important determinants of banks' adoption decisions, competition also plays a prominent role. The extent of competition is related to the geographical overlap of banks in different markets and their relative market share in terms of deposits. In more competitive markets banks are more likely to adopt earlier. Even more importantly, banks adopt earlier in markets where their competitors have already adopted. In order to construct the different local markets, this paper is one of the first that makes use of the geographic market definitions delimited by the Cassidi® Database compiled at the Federal Reserve Bank of St. Louis.

Full Text - Acrobat PDF (315k)

Notify Me of Updates for:
Category > Applied Microeconomics
Category > Applied Econometrics
Category > Banking
Category > Regional Economics
Author > Rubén Hernández-Murillo
Research Papers and Publications: JEL Code > O31
Research Papers and Publications: JEL Code > G21
Research Papers and Publications: JEL Code > L10
Research Papers and Publications: JEL Code > C41


  About | Contact Us | Privacy | Legal Top of Page